Privacy Policy — Birth With April

Effective date: 17/06/2025

This Privacy Policy explains how I collect, use, and protect your personal information when you engage my services or visit my website.

1. Who I Am

Birth With April is owned and operated by April Austin, providing doula services in Milton Keynes and surrounding areas.

2. What Data I Collect

I collect personal information that you provide voluntarily, including:

  • Name and contact details (address, email, phone number)

  • Pregnancy and birth-related information relevant to providing support

  • Medical or personal information you choose to share in the context of care

  • Payment and invoicing information

  • Website enquiry form submissions or email correspondence

I may also collect limited website usage data via cookies (see below).

3. Why I Collect Your Data

Your data is collected for the purpose of:

  • Providing doula services to you

  • Communicating with you

  • Maintaining accurate client records

  • Complying with legal, insurance and professional obligations

  • Managing business administration, invoicing, and accounting

4. Lawful Basis for Processing

I process your data under the lawful basis of:

  • Consent (where you have voluntarily provided information)

  • Contract (to deliver services you have booked)

  • Legal obligation (for record-keeping, insurance or tax purposes)

  • Legitimate interests (to respond to enquiries and improve my services)

5. Data Sharing

Your personal information is never sold or shared for marketing purposes. Limited information may be shared where required:

  • With agreed backup doulas (only if needed and only with your consent)

  • With legal or regulatory bodies if required by law

  • With my accountant or financial advisors (for invoicing purposes only, where necessary)

6. Data Retention

I retain client records for up to 7 years after service provision, in line with my insurance and legal obligations. After this period, your data is securely deleted or destroyed.

7. Data Security

All records are securely stored and protected against unauthorised access. Electronic records are stored on password-protected systems. Paper records, if any, are kept securely.

8. Your Rights

You have the right to:

  • Access your data

  • Request correction of inaccurate data

  • Request deletion (where legally permissible)

  • Withdraw consent (where applicable)

To exercise your rights, please contact me directly at hello@birthwithapril.com.

9. Cookies and Website Analytics

My website may collect basic anonymised usage data via cookies or Squarespace analytics, to improve site functionality. You may adjust your browser settings to disable cookies.

10. Contact

If you have any questions or concerns about your personal data, please contact me:

Birth With April
Email: hello@birthwithapril.com